今天，一些Instagram 用户完全处于恐慌状态，因为这家数码照片分享公司改变了服务条款。简单点说，Instagram将允许赞助商使用用户上传的内容及其相关数据。因此，如果你自己做了无敌美味椒盐鸡，然后拍了照片上传，如果哪天它出现在Instagram网站上盖•费李瑞的American Kitchen & Bar的广告中，你可千万别惊讶。
不过，我很想知道，这是否是社交媒体开始消灭传统图片库业务的第一步。如果我是两个月前才刚刚花33亿美元巨资收购了Getty Images（全球最大的商业图片网站——译注）的凯雷集团（Carlyle Group），现在一定非常紧张。
Some Instagram users are in full-filtered panic mode today, after the digital photo-sharing company altered its terms of service. Basically, Instagram will allow sponsors to promote user content and associated data. So if you upload a photo of your Awesome Pretzel Chicken Tenders, don't be surprised to see it featured in the Instagram feed of Guy Fieri's American Kitchen & Bar.
As Nilay Patel points out, this is very different from Instagram selling user content to third-parties without any rules on how its used. Instead, it's closer to what Facebook (FB) does with sponsored posts. Makes sense, given that Facebook owns Instagram.
But I do have to wonder if this is the first step toward social media killing off the traditional stock imagery business. And if I'm The Carlyle Group (CG), which paid $3.3 billion to buy Getty Images just two months ago, I'd be nervous.
Imagine, for a moment, if Instagram had made this offer to users: You can opt in to a program that lets us sell your photos to third parties, and in exchange we will give you 10% of the revenue. You'll also get photo credit, if the image is sold to a news agency.
Wouldn't this present a major challenge to a company like Getty? Particularly on the digital side, where Carlyle already has acknowledged the company needs to step up its game.To be sure, Getty offers images taken by professionals. But who's to say that a couple amateur sunset shots aren't just as good? Or that one smartphone shot from next month's presidential inauguration won't come out great? Or, again, those Awesome Pretzel Chicken Tenders?
And if Instagram is able to sell its photos for significantly less than Getty -- and perhaps offer a similar subscription service -- then social media could seriously eat into the stock photo business.
Again, Instagram isn't going there. Yet.
A Getty spokeswoman said that the company would have some related comments tomorrow, but could not share any thoughts today.