社交媒体10大明星企业
ALEX KONRAD
2012-05-10
为改善经营，星巴克、百事可乐和耐克等公司已经探索出了应用社交媒体的创新方法，本文将逐一介绍他们的做法。
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迪士尼 迪士尼公司（Disney）可以使用多种素材，激发3.25亿Facebook粉丝的怀旧情结和忠诚度（这一数据包括各个业态页面的粉丝）。公司从最受粉丝喜爱的电影中截取照片，发布之后往往能获得数万粉丝给出“喜欢”的反馈，尽管这无法改变电影《异星战场》（John Carter）让公司遭受巨额亏损的现实。迪士尼粉丝可以下载各种桌面墙纸，还能查看时下最热闹的是哪些电影的粉丝页面。 |
Disney There's a lot of material with which Disney can invoke the nostalgia and loyalty of its 325 million Facebook fans. (That figure combines its various properties' pages.) Photo posts of moments from the company's most beloved films regularly draw tens of thousands of "Likes," even if those couldn't save "John Carter" from costing the company a major write-down. Disney fans can download various desktop wallpapers and see which movies' fan pages are generating the most buzz. |
