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谷歌借力‘消费化’挺进企业级市场

Michal Lev-Ram 2012年02月16日

谷歌对大型企业的销售额仍然较小,但其增长迅速。该公司计划借信息技术“消费化”之势,更上一层楼。

你们的平台策略是什么?

    我们进入企业级市场的时间有些晚。不过,我们拥有不少真正令人瞩目的核心资产。我们在海量数据领域的优势无人能敌。依靠这一优势,我们得以开发出谷歌应用引擎(Google App Engine)等产品,开发者能利用它们构建、搭载自己的应用程序。我们在“平台即服务”方面进展神速。我们同时还开发出了自己的核心基础设施产品——第一款产品是存储。我们拥有不少自主研发、具有绝对自主知识产权的技术。我们是世界上最大的海量数据公司,我们发明了很多海量数据处理专利算法。我们开发了一个名为“预测”的应用程序接口(API),目前正在福特(Ford)汽车上进行测试。

谷歌可以提供哪些亚马逊(Amazon)力所不能及的服务吗?

    亚马逊发展得很好,不过我们认为它是一家纯粹的基础设施公司。谷歌和它的不同之处在于,我们能开发出越来越丰富的应用程序接口——例如翻译、海量数据、预测等。开发者们能充分利用这些需要耗费几百年的人力才开发出来的算法。平台是我们策略中最为重要的一部分,从我们过去半年所发布的产品中就能看到这一点。更多新产品正蓄势待发。

    译者:项航

What's your platform strategy?

    We've come a little late to that party. But we have some really interesting core structural assets. There are things that we do in the data center at scale that nobody else does. On top of that we built certain products like the Google App Engine for developers to build and host their apps. Our platform-as-a-service is growing very fast. We also make our core infrastructure available. The first product we had was storage. And we have several different fairly proprietary pieces of technology that we're opening up. We are the largest big data company in the world, and we built proprietary algorithms for managing that data. There's an API called prediction that we made available, and it's now being used inside Ford (F) vehicles, in a beta stage.

Can you offer anything that Amazon (AMZN) can't?

    We think Amazon's done a nice job, but they're a pure infrastructure commodity play. The differentiating capabilities will be as we open up more and more of these APIs -- like translate, big data, prediction and more. Developers will be able to take advantage of hundreds of years of manpower of building those algorithms. Platform is a very important part of our strategy, and you can see that from the last two quarters of our product launches. And there's more coming.

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