Date released: 2011
Lifetime: Still alive
Starbucks switched its logo to something simpler to celebrate its 40th anniversary. The company added a lot of green to the design and removed the "Starbucks Coffee" phrase that had wrapped around the company's signature symbol - a siren. CEO Howard Kurtz said that the mascot had "been through it all" over the last four decades, and needed a "small but meaningful update." Reactions were initially mixed, although the criticism has since died down.