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组建一支体贴入微的高管梦之队

Stephanie N. Mehta 2013年08月13日

创业家和投资者克雷格•杜比斯基是清洁品牌Method的早期支持者,同时也是新锐口腔护理品牌Hello Products的创始人。他对设计极端痴迷,他认为,极端的体贴入微就等同于极端强有力的竞争力。因此,他选择的《财富》高管梦之队成员都具有这个特点。

    Hello Products创始人

    按克雷格•杜比斯基的话说,他就是一个“设计控”。他创立的Hello Products出品各种新颖的牙膏和其他口腔护理产品,因此他在《财富》高管梦之队的网络评选中选择德国工业设计师戴特•拉姆斯作为梦想设计师也就不足为怪了。清洁产品公司Method的早期投资者杜比斯基表示,他正在试图将Hello和其产品打造成为不拘一格和简便易用的典范。因此,毫不奇怪他认为一家公司的管理团队需要“体贴入微”。下面是他接受《财富》杂志斯蒂芬妮•梅塔采访,给出了他选择的人选:

克雷格•杜比斯基:(就设计师而言,)我对于设计力有着毫不掩饰的偏好,当我看到你们列出了戴特•拉姆斯,我的感觉是“这太棒了!”少即是多,但要做到简约,真的很难。戴特•拉姆斯非常擅长运用简约和美。我看到了他的名字,我想,他能给任何一家公司带来巨大的竞争力优势,不管他们经营什么。

    (至于常驻创业家,)我选择Zappos的谢家华。如果还有谁懂得人的价值,以及如何给别人带来快乐,这个人非谢家华莫属。这些似乎都很琐碎,但极端体贴入微能产生惊人的力量。

    (至于首席信息官,)我选择本•弗莱德。有谁比谷歌(Google)更懂得信息?它将全球所有信息编录在册。如果你可以选择任何人成为你的梦想首席信息官,还有谁能比本做得更好?

    (至于首席财务官,)我非常推崇通用电气(GE)的贝斯•康姆斯托克。她为这么年来早已平淡无奇的产品(比如喷气推进发动器)再度赋予意义。不是要比赛,比别人花更多的钱,而是每天凸显创新和鼓舞的力量。

    马克•安德森是我选择的全能队员。来吧!这家伙发明了浏览器,但更重要的是我想,他懂得如何简化复杂的设想。这家伙不仅领先于趋势,也投资趋势,他在帮助制造、掌控趋势。而且,他的身边也有一群雄心勃勃、创造未来的人们。

    Craig Dubitsky is, in his own words, "obsessed with design." So it is no surprise that the founder of Hello Products, a new line of toothpastes and other oral care items, would pick German industrial designer Dieter Rams as his dream designer in the Fortune Fantasy Executive League online game. Dubitsky, who was an early investor in Method, the cleaning products company, says he is trying to position Hello and its wares as unintimidating and approachable as possible. So it isn't surprising that he thinks a corporate team needs to be "insanely thoughtful." He spoke to Fortune's Stephanie N. Mehta about his picks:

Craig Dubitsky: (For designer) I'm unabashedly biased about the power of design, and when I saw you had Dieter Rams, I was like, "That's awesome!" Less is more, but it really is hard to do simple. Dieter Rams really had his arms around the power of simplicity and beauty. I saw his name, and I thought, he would give any company a huge competitive advantage no matter what they do.

    (For entrepreneur in residence) I picked Tony Hsieh from Zappos. If anyone understands the value of people, and how people have the ability to delight other people, it is him. It seems like the smallest thing, but being insanely thoughtful can be insanely powerful.

    (For CIO) I picked Ben Fried. Who knows more about information than Google (GOOG)? It is cataloging all the world's information. If you could choose anybody to be your fantasy CIO, who better than Ben?

    (For CMO) I'm a huge fan of Beth Comstock of GE (GE). She's taken things that weren't magical for a long time -- jet propulsion engines, for example -- and made them relevant again. It wasn't about outspending anyone, it was all about highlighting the power of innovation and elevating the everyday.

    Marc Andreesen is my utility player. Come on! The guy invented the browser, but more importantly I think he understands how to simplify complex ideas. The guy isn't just ahead of the curve, he's investing in the curve, he's helping to create and own the curve. And he's wired into the people who are going to create the future.

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