粉丝的力量：5个品牌的创意海选故事

3. 乐高Cuusoo

    乐高Cuusoo的粉丝页面最初由日本的一群乐高铁杆粉丝创建，现在则由该品牌本身负责运营（Cuusoo是日本语，意思是“希望某样东西变成现实”）。乐高的儿童社区负责人马克•福德基尔说，这家积木玩具制造商利用这个平台与用户进行沟通交流，同时还提供了管道，让粉丝们可以提交自己的原创想法，描绘“他们梦想的乐高玩具”。

    发布在社区里的某个想法一旦拥有了10万个支持者（相当于Facebook上的“赞”），乐高就会考虑把这个想法变成真正的产品。Cuusoo团队最近接受的一个想法是电影《回到未来》（Back to the Future）中那辆DeLorean汽车的乐高模型，目前正在生产中。粉丝们还会因为他们的贡献而得到报答，能够获得他们所建议产品净销售额的1%。

3. LEGO Cuusoo

    Originally created by a group of LEGO diehards in Japan, LEGO's Cuusoo fan page is now operated by the brand itself. (Cuusoo is a Japanese word that means "to wish something into existence.") The toy-brick maker uses the platform to interact with its users and offers a pipeline to submit original ideas for "the LEGO set of their dreams," says Mark Fothergill, LEGO's head of children's community and moderation.

    Once an idea placed on the community receives 10,000 supporters (the equivalent of "likes" on Facebook), the set is considered by LEGO for actual production. The most recent idea accepted by the Cuusoo team: a LEGO model of the DeLoreanfrom Back to the Future, currently in production. Fans are compensated for their contributions, too, receiving 1% of their suggested product's net sales total.