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商业欺诈根源在于人性

商业欺诈根源在于人性

Eleanor Bloxham 2011年12月31日
把作恶者看成是和我们不一样的一类人或许能让我们感到安全。但真正的安全来自于打造一个能防患于未然的组织。

    也许你本人就是一个成就卓著的人,也和其他很多成功人士一样,私下里都认为,最初驱使你攀上成功巅峰的一些因素同时也会导致负面效应。你受到的教育可能让你感到永远不要满足于已有的成就,或者让你已不再被他人的评判所左右。意识到这种压力大有裨益,因为这样你就能察觉到其他人身上存在的压力,知道如果不加以控制,它们可能就会导致不道德的行为。

    董事会吸纳成员应秉持善于思考,永远追求高标准的人选,他们能理解和制衡首席执行官的本能动机。董事会成员要清楚,当个人需要公开承认失败时会产生强大的自我保全意识,理解无力感导致的内心挣扎。清楚这一点后,聪明的董事会成员会帮助安全感较差的首席执行官们建立起安全文化,允许承认失误、适度的冒险和创新。

    奥林巴斯和明富环球高管们的深层个人动机对于深谙人性的人来说并不陌生。把这些人看成是异类,这种想法很有诱惑力,因为它会让我们觉得安全。但真正的安全来自于承认这些是人类共有的天性,同时打造一种制衡而不是忽视人性倾向的企业文化。

    埃莉诺•布洛克斯汉姆现任董事会咨询机构公司价值及治理联盟(The Value Alliance and Corporate Governance Alliance,http://thevaluealliance.com)的首席执行官。

    Perhaps you are a high achiever who, like many other high achievers, would describe, in private, that some of the influences that originally pushed you have negative undertones. Your upbringing may have caused you to feel your accomplishments were never enough -- or you may have excelled to avoid the pain of others' judgments. Your awareness of these pressures is helpful because you can spot them in others, recognizing that, if left unchecked, they can lead to unethical behavior.

    Wise board recruitment requires the selection of thoughtful, high achieving board members who can understand and balance the CEO's natural motivations. These board members recognize the powerful influence of self-preservation when it comes time to publicly admit failure, and the internal battle to fight feelings of inadequacy. Armed with this awareness, savvy board members help less secure CEOs build safe cultures that allow admission of failure, healthy risk-taking, and innovative expression.

    The deeper motivations of individuals at Olympus and MF Global are not foreign to students of human nature. To believe that those people are different from us is appealing because such beliefs make us feel safe. But real safety comes from recognizing these traits in others and ourselves and constructing an organization with a culture that can balance rather than ignore these all-too-human tendencies.

    Eleanor Bloxham is CEO of The Value Alliance and Corporate Governance Alliance (http://thevaluealliance.com), a board advisory firm.

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