Unless we're in touch with our customers, our model of the world can diverge from reality. There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either.

    除非我们与客户接触，否则我们的世界模型可能会偏离现实。创新当然是不可替代的，但创新也不能替代接触。

    ——史蒂夫·鲍尔默（Steve Ballmer，微软公司首席执行官）