If you don't do the crisis play, you don't get a chance to do the reset play. But if you only do the crisis play, your investors are not going to like you when the crisis ends.

    你如果不采取应对危机的措施，就抓不到重振旗鼓的机会。但是，你如果只顾应对危机，危机一旦结束，投资人就不再喜欢你了。

    ——杰夫·伊梅尔特（Jeff Immelt，通用电气公司 CEO）