First you have to have fun. Second, you have to put love where your labor is. Third, you have to go in the opposite direction to everyone else.

    首先，你必须有乐趣。其次，你必须对你劳动的地方投入爱。再次，你必须走和其他所有人相反的方向。

    ─安妮塔·罗迪克（Anita Roddick,英国企业家、“美体小铺”即The Body Shop创始人）