An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

    形象不只是商标、设计图案、口号或容易记住的图画。它是一份用心制作的个人、机构、公司、产品或服务的个性轮廓图。

    ——丹尼尔·布尔斯廷（Daniel J Boorstin，美国历史学家）