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专栏 - 苹果2_0

《史蒂夫•乔布斯传》精华大曝光

Philip Elmer-DeWitt 2011年10月25日

苹果(Apple)公司内部流传着一个老笑话,那就是史蒂夫·乔布斯周围是一片“现实扭曲力场”:你离他太近的话,就会相信他所说的话。苹果的数百万用户中已经有不少成了该公司的“信徒”,而很多苹果投资者也赚得盆满钵满。不过,Elmer-DeWitt认为,在报道苹果公司时有点怀疑精神不是坏事。听他的应该没错。要知道,他自从1982年就开始报道苹果、观察史蒂夫·乔布斯经营该公司。
早在四天前,本年度最受关注的《史蒂夫•乔布斯传》内容就开始大量曝光。

    *比尔•克林顿陷入莫妮卡•莱温斯基性丑闻事件之后,曾向乔布斯寻求建议。“我不清楚你到底有没有做过这件事,”他对总统说,“但是,如果是的话,我觉得您应该向全国人民坦白。”【《华盛顿邮报》(Washington Post)】

    *乔布斯当面直言,巴拉克•奥巴马的总统任期只有一届。(《赫芬顿邮报》)

    *他曾主动请缨,为奥巴马创作竞选广告,但奥巴马的军师大卫•阿克塞尔罗德不太配合,这让乔布斯大为恼火。(《赫芬顿邮报》)

    *乔布斯曾开玩笑地说,有一次传媒大亨鲁伯特•默多克应邀一起用餐,他不得不将妻子的刀具藏起来(乔布斯的妻子劳伦•鲍威尔是一位新闻自由主义论支持者——译注)。【《纽约时报》(New York Times)】

    *iPad刚推出时,人们的冷淡反应——包括来自用户的超过800封邮件曾让乔布斯“非常恼火和沮丧”。(《赫芬顿邮报》)

    *他对谷歌剽窃苹果公司iPhone手机界面一事大为光火,称他们犯下了“重窃罪”。(美联社)

    *他对艾萨克森发誓,就算拼尽“最后一口气”,花光苹果公司的全部400亿美元现金储备,也要摧毁安卓(Android)。”(美联社)

    *今年早些时候,谷歌现任CEO拉里•佩奇虚心向他求教,他没有拒绝,告诉佩奇谷歌只需将重点放在五项产品上。“放弃其他的产品,因为它们只会拖你的后腿。否则,它们会让你们成为下一个微软。”【《彭博商业周刊》(Bloomberg Businessweek)】

    *他向艾萨克森透露,他已经破解出如何制造这样一款电视机——“极其便于使用……具有你可以想象得到的、最简单的用户界面。最后终于让我想出来了。”(《华盛顿邮报》)

    *乔布斯放弃了苹果公司库比蒂诺新总部初期的一项设计,因为其形状让他十几岁的儿子联想到生殖器。(《水星报》报道)

    *乔布斯曾告诉约翰•斯卡利,自己也许会英年早逝。(《赫芬顿邮报》)

    *他后悔当初确诊为癌症后没有第一时间接受手术——而是依靠果汁、针灸和草药进行治疗,其中一些方子甚至是从网络上搜罗来的。(《纽约时报》)

    *乔布斯的妻子对艾萨克森说:“关键在于他还没有做好进行手术的准备。确实,这种事强迫不得”(《纽约时报》)

    *乔布斯决定借助现代医学对抗癌症时,可谓不计代价——包括花费10万美元进行肿瘤DNA测序。(《纽约时报》)

    *去年春天,乔布斯就开始与自己想见的人进行临终告别,其中就包括比尔•盖茨。(《纽约时报》)

    *盖茨对乔布斯极其着迷,但是发现他“骨子里透着古怪”,是一个“存在古怪缺陷的人”。(《赫芬顿邮报》)

    *乔布斯直到去世前,还一直在关注苹果的新产品。【《个人电脑杂志》(PC Magazine)】

    *他对艾萨克森说(或许是在开玩笑)他担心人死后没有来生——“点击一下,然后人就消失了”——这也是为什么他不喜欢在苹果产品上设置开关键的原因。(《六十分钟时事杂志》,转自Mac专栏作家安迪•伊纳克)

    最新消息:哥伦比亚广播公司(Columbia Broadcasting System)已经公布了周日《六十分钟时事杂志》对乔布斯的传记作家沃尔特•艾萨克森的专访视频以及其他未播出的片段。点击查看

    自周一开始,由沃尔特•艾萨克森撰写的精装版《史蒂夫•乔布斯传》开始发售,标价为35美元。读者可以在附近书店购买或者花16.99美元从亚马逊(Amazon)、苹果公司的iBookstore或者巴诺书店公司(Barnes & Noble)购买电子版。

    译者:李淑玉/刘进龙

    * In the midst of the Monica Lewinsky scandal, Bill Clinton sought advice from Jobs. "I don't know if you did it," he told the President, "but if so, you've got to tell the country." (Washington Post)

    * He told Barack Obama he was headed for a one-term presidency (Huffington Post)

    * He offered to create Obama's ad campaign but became annoyed because Obama's strategist David Axelrod wasn't sufficiently deferential (HuffPo)

    * He joked that he had to hide the knives from his wife when Rupert Murdoch came to dinner (New York Times)

    * He was "annoyed and depressed" by the iPad launch's lukewarm reception -- which included more than 800 e-mails from users (HuffPo)

    * He was livid when Google (GOOG) copied the iPhone's interface, calling it "grand theft" (AP)

    * He swore to Isaacson he was going to destroy Android to his "last dying breath," even if he had to spend Apple's entire $40 billion cash hoard to do it (AP)

    * Yet when asked for business advice from Google CEO Larry Page earlier this year, he obliged, telling him to focus on just five products. "Get rid of the rest, because they're dragging you down. They're turning you into Microsoft." (Bloomberg Businessweek)

    * He told Isaacson he had figured out how to make a TV that was "completely easy to use... It will have the simplest user interface you could imagine. I finally cracked it." (WashPost)

    * He scrapped an early design for the new Cupertino campus because its shape reminded his teenage son of male genitalia (Merc)

    * He once told John Sculley he thought he would die young (HuffPo)

    * He came to regret having delayed surgery when his cancer was first diagnosed -- turning instead to fruit juices, acupuncture and herbal cures, some of which he found on the Internet (NYT)

    "The big thing was that he really was not ready to open his body," his wife told Isaacson. "It's hard to push someone to do that." (NYT)

    * When he decided to fight his cancer with modern medicine, he spared no expense -- including $100,000 to have the DNA of his tumor sequenced (NYT)

    * Jobs began meeting last spring with the people he wanted to see before he died, including Bill Gates (NYT)

    * Gates was fascinated with Jobs but found him "fundamentally odd" and "weirdly flawed as a human being" (HuffPo)

    * Jobs was working on new Apple products until the day he died (PC Magazine)

    * He told Isaacson, perhaps in jest, that his fear of death without an afterlife -- "click and you're gone" -- was why he didn't like putting on-off switches on Apple devices (60 Minutes via Andy Ihnatko)

    UPDATE: CBS has posted Sunday's 60 Minutes interview with Walter Isaacson plus several segments that weren't in the broadcast. Click here.

    Starting Monday, you will be able to buy Steve Jobs by Walter Isaascon in hardcover (list price: $35) at a bookstore near you or as a $16.99 e-book from Amazon, Apple's iBookstore or Barnes & Noble.

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