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这款洗衣神器竟然能杀人,该怎么破?

Jake Meth 2019年03月01日

彩色的洗衣凝珠成了宝洁旗下的畅销品之一。问题是,太多孩子因此中毒了。

然而不管如何解读数据,有一点无可争议,业内并没有改变配色方式。汰渍将其标志性配色从橙色、蓝色和白色改为白色、蓝色和绿色。宝洁坚称调整与安全无关,然而在批评家的眼里,糖果般彩色小妖精仍然占领着洗衣凝珠的世界。

长期以来宝洁一直认为,研究表明包装的样子与伤害并无关系。当有人要求宝洁更详细描述研究时,宝洁引用了辛辛那提药物和毒物信息中心的两项研究,数据都来自于在汰渍凝珠上市时便开始收集的资料。

认真观察就会发现,相关研究并不能解决问题。宝洁向《财富》杂志提供了第一份研究报告的副本,也发送了第二份未出版研究的摘录。未发表的研究发现,根据颜色(单色对比无色)和设计(单袋vs.多袋)研究凝珠时,导致伤害的比例大致与市场份额比例相匹配,例如,多袋凝珠约占伤害案例的70%和市场份额的70%。另一项研究发现,在市场规模同等情况下,无色和单色包装凝珠对6岁以下儿童造成的伤害数量大致相同。

However one interprets the statistics, one thing is undisputed: The industry didn’t alter its approach to color. Tide has changed its signature color scheme to white, blue, and green from orange, blue, and white, but P&G says that change was not safety related. Indeed, the multihued whorls that critics see as so candy-like are still the norm in the laundry-pod world.

P&G has long argued that research shows the appearance of packets doesn’t play a role in exposures. Asked to describe that research in greater detail, P&G cites two studies conducted by the Cincinnati Drug and Poison Information Center—both relying on the data that the organization began collecting at P&G’s behest when Tide Pods launched.

On closer inspection, those studies don’t resolve the question. P&G provided Fortune with a copy of the first study and sent excerpts from the second, which has not been published. The unpublished study found that when examining pods based on color (single vs. colorless) and design (single-chamber vs. multichamber), the ratios of exposures roughly matched the ratios of market share—so, for example, multichamber pods made up about 70% of exposures and 70% of market share. The other found that colorless and single-color packets caused roughly the same number of exposures for children under 6 when controlled for market size.

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