Dough公司首席执行官：机会就在身边，但你得有主见

    6. 您的业务目前面临着哪些挑战？

    我们认为，最大的挑战在于传递与过去传统金融媒体所传递的信息完全不同的信息。我们利用移动技术和可视方法，为希望利用有限资金进行投资的年轻一代创造途径。我们面临的挑战是，为在读大学生提供信息，提升他们的理财知识。这样一来，当他们走向社会时，他们就有能力而且随时准备做出更好的投资决策。

    7. 如果您职业生涯中有一件事可以重来一遍，它会是什么？

    我在25岁时成为了一家公司的首席财务官。我努力使自己成为金融达人，胜任这一职位。我想我确实错失了一些重要的顾客体验，例如与顾客接触。我非常擅长从公司内部看待外部的世界，但是当跳出金融行业，更积极和直接地接触客户，我发现自己变成了一个更好的管理者和团队成员。所以，它使我产生了截然不同的观点。后来，在我参与并购时，我能提供真正迅速增长的价值。我能在更深层次制订战略。如果我能重头来一遍，我会腾出时间在早期就接触顾客。

    8. 上学时您学到的最重要的东西是什么？

    男生能做的任何事情，女生都能做；而且在有些时候，女生在细节方面比男生做得更好。男生和女生的兴趣完全不同，男女生的长处常常可以互补，所以在中学时个人兴趣就已经非常突出了。当时，我被选中参加模拟谈判。模拟谈判期间，我密切关注对方的言行举止。当我们回到团队中时，所有男生都想要完全基于高度假设进行谈判。我们团队的几名女生都坚持关注重要的细节，结果最终改变了我们的形势，为我们赢得了胜利。如果我们让步或者说，“恩，好吧，我们进行高度定位” ，那么我们根本无法解决实际问题。事实证明，注重细节给我的人生上了一堂课，成了我在职业生涯中反复用到的东西。

    9.您希望在您的一生中实现什么样的个人或职业目标？

    我希望Dough能改变亿万人对自主投资的看法和对商业的选择。我希望年轻一代能够充满信心地聊市场，知道自己的成功概率。我希望我的孩子也能做到这些。我希望他们具备理财知识，对自己的投资和资金有一定的认识。

    10. 您靠什么来实现平衡的生活？

    我不断地追求平衡的生活。多年来我一直对我的孩子说，“我希望把自己一分为三，这样我就能在你们每个人身上投入相同的时间。”但实际上，我需要把自己分成10份，才有时间享受工作、家庭和个人生活。我用了15年时间发展到现在，终于确立了我能承受的实际界限。我曾经是个从来不懂得拒绝的人。我吃了一番苦头才学会了这一点，但是我找到了利用移动技术使各方面相互融洽的方法。既然我们不可能一天工作48个小时，那我就得保证每件事的质量，因为我无法控制数量。（财富中文网）

    译者：乔树静/汪皓

    6. What challenges are facing your business right now?

    We think the big challenge is to deliver a completely different message than traditional financial media has delivered in the past. We're creating a path for the younger demographics that want to invest with very little capital and are doing it with mobile and visual approach. The challenge is providing information at the college and university level to build financial literacy around the market. So when students head into the world, they can feel empowered and ready to make better investment decisions.

    7. If you could have done anything differently in your career, what would it have been?

    I became a CFO at a young age, when I was 25. I was focused on being that financial go-to person and fulfilling that role. I think I really missed out on some valuable customer experience, like being in touch with the customer. I was really great at seeing the world from inside the company to the outside, but when I stepped outside of the financials and participated more actively and directly with customers, I realized that I became a better executive and team member. So it gave me a completely different perspective, and I was able to bring truly exponential value to the table when I came to merger and acquisitions later in my career. I was able to strategize at a much deeper level. If I could have done anything differently, I would have made time to really get closer to customer earlier on.

    8. What was the most important thing you learned in school?

    I learned that girls can do anything that boys can do, and sometimes better when it comes to anything detail-oriented. Women and men are wired differently, and they often have strengths that complement each other, so it was in high school where it really stuck out. I was chosen to participate in a mock negotiation, and during those negotiations I paid close attention to the opposing team's actions and words. When we came back into a team huddle, the boys all wanted to negotiate based on all high-level assumptions. There were a couple of us girls on the team, and we were all adamant on focusing on the important details, which ultimately changed our position, and we won overall. If we had backed down or said, "Yeah, okay, we'll do the high-level positioning," then we wouldn't have been addressing the real issues. It turned out to be a life lesson for me, and it's something that I've applied again and again in my own career.

    9. What is one goal -- either personal or professional -- that you would like to accomplish during your lifetime?

    I want Dough to transform the way that millions of people think about self-directed investing and the option to trade. I want a new generation to be empowered to talk about the markets with confidence and understand their probability of success. I want the same thing for my kids. I want them to be financially literate about investing and their money.

    10. What do you do to live a balanced life?

    I'm constantly striving for a balanced life. For years I've said to my kids, "I wish I could split myself in three, so that I can spend equal time with each one of you." But in reality what I really need is to split myself into 10 to have time for work and family and a personal life. It took me 15 years to get where I am, and I finally feel like I've set realistic boundaries that I can live with. I used to be a person who would never say no to doing anything. I learned the hard way, but I found a way to fit in everything I can with mobile. Since we can't have a 48-hour day, I learned that everything I do has to be quality because I don't have the liberty of quantity.