谁是全球最受赞赏的品牌代言人

    杰克龙

    • 产品：政府雇员保险公司

    • 公司：伯克希尔哈撒韦

    • 最受赞赏公司排名：第4位

    对不起，沃伦。抱歉，乔治•克鲁尼。跟政府雇员保险公司（GEICO）满口伦敦腔的吉祥物杰克龙比起来，你们的Q分值弱爆了。杰克龙在消费者中拥有高达93%的知名度，Q分值高达35。（平均来说，特许使用的卡通人物形象拥有53%的知名度，平均Q分值为27。）“他的知名度非常高，”Q分值公司的谢弗说。“与那些非卡通形象的代言人公平比较，你会发现，他拥有最强大的情感联系。”（财富中文网）

    译者：叶寒

    The Gecko

    • Product: GEICO

    • Company: Berkshire Hathaway

    • Most Admired Rank: 4

    Sorry, Warren. Apologies to George Clooney. Your Q Scores pale compared to that of the Gecko, insurance company GEICO's Cockney-accented mascot. The Gecko has 93% awareness among consumers and a Q Score of 35. (Licensed characters, on average, have 53% awareness and an average Q Score of 27.) "He's way up there," says Q Scores' Schafer. "On an even playing field [with non-characters], he has the strongest emotional connection of them all."