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商业 - 汽车

底特律车展10大惊喜

Alex Taylor III 2013年01月22日

今年的车展盛会虽然没有什么激动人心的时刻,但也不乏一些让人愉悦的小惊喜。

卡洛斯•戈恩和日产

    日产(Nissan)首席执行官卡洛斯•戈恩极少遭遇滑铁卢,也没有受过什么羞辱,然而他却在一屋子记者面前得体地认了错。他坦承,自己对聆风(Leaf)电动车的销售预期极不靠谱。戈恩拒绝把这个失误推到别人头上。但是,他还是那么特立独行。他再次重申了自己对电动车的坚定信心,同时采取了各种措施确保他的预言不会再次落空。为了刺激销量,他将聆风削价18%,宣布将再推出一款价格更低的简配版。同时,他再次表达了自己的决心,到2020年要让电动车的市场份额达到10%。(财富中文网)

    译者:清远

10. Carlos Ghosn and Nissan  

    For a man unaccustomed to failure and never known for his humility, Nissan CEO Carlos Ghosn performed a graceful mea culpa in front of a roomful of journalists by conceding that his expectations for Leaf EV sales were wildly off the mark. Ghosn refused to assign blame, but, characteristically, he reaffirmed his faith in EVs and took steps to make sure he doesn't fall short again. In an effort to juice sales, he cut Leaf prices 18%, announced the addition of a stripper model at a lower price, and reaffirmed his determination to see electrified cars reach 10% of the market by 2020.

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