UC掌门人：移动浏览器是王道

    如果哪家公司能证明这一切，那UC优视一定能算一个。除了是中国市场的老大，UC浏览器还声称占据了20%的印度市场份额。亚洲的大部分主流手机中都预装了UC浏览器，例如三星（Samsung）、LG、宏达电（HTC）、摩托罗拉（Motorola）和联想（Lenovo），不过iPhone却不在此列。俞永福现在已经把注意力转向了美国。上个月，UC优视在加州硅谷设立了首家办事处。UC优视正在美国招兵买马，招聘工程师和开发者，定制适合美国用户的UC浏览器。俞永福相信UC浏览器的品质将因此获得提升，从而媲美火狐、Chrome和Safari等美国市场的主流浏览器。

    不过，取代应用程序可是个艰难挑战。2011年，应用程序市场市值高达85亿美元。预计到2016年，这个数字将达到令人恐怖的460亿美元。2012年第二季度，中国市场仅贡献了苹果应用程序商店3.1%的营收。

    至于Mozilla，这家软件社区最近宣布将自行研发火狐操作系统。新系统预计将于明年在巴西上市，是Mozilla对另一新兴市场南美洲的一次试水。Mozilla已和西班牙电信（Telefónica）展开合作，意味着新系统会登陆该公司的Vivo手机。显然，火狐系统将预装火狐手机浏览器。如果移动互联网公司希望成为Facebook那样的10亿级公司，那么新兴市场和成熟市场都不可或缺。俞永福说：“我们希望成为一家‘华裔美国’公司，而不仅仅是来到美国的中国公司。我们并不认为自己需要全球化，我们需要的是‘全球本土化’。”

    译者：项航

    If any company is in a position to prove this theory, it may be UCWeb. Aside from its dominance in China, it also claims more than 20% of the market in India. UCWeb browsers come pre-loaded on most major handsets in Asia, including Samsung, LG, HTC, Motorola and Lenovo -- but not the iPhone. Yu has since turned his attention to the U.S., opening an office in California's Silicon Valley last month. UCWeb is in the process of hiring American engineers and developers to tailor its product to an American audience, a step that Yu believes will provide a higher-quality browser capable of competing with established American browsers like Firefox, Chrome and Safari.

    Displacing Apps may be a challenge, though. The app market was worth more than $8.5 billion in 2011 and is predicted to reach a whopping $46 billion by 2016. In Q2 2012, China accounted for only 3.1% of App Store revenue.

    In Mozilla's case, the software community recently announced the creation of its own Firefox OS. The OS is scheduled to launch in Brazil early next year, an attempt to establish credibility in another emerging market: South America. Mozilla's partnership with Telefónica means that the OS will come equipped on the company's Vivo handsets. Obviously, Firefox OS will come pre-loaded with the Firefox mobile browser. If mobile companies hope to join Facebook (FB) at the billion-user level, it is clear that expansion into both emerging and established mobile markets is a must. "We need to be more like a Chinese-American company and less like just a Chinese company coming to the U.S.," says Yu. "We don't consider ourselves to be going global, we consider ourselves to be going 'glocal.'"