2011年10大脱靶商业预言

雅虎咸鱼翻身

    前雅虎（Yahoo）首席执行官卡罗尔•巴茨虽然刚愎自用，但如果她能兑现向投资者作出的承诺，于2011年下半年实现营收增长，那么如今她可能依然还在掌舵这艘风雨飘摇的科技巨轮。然而事与愿违，雅虎销售额持续下降，巴茨也在2011年9月份遭到了解雇。

    众所周知，雅虎如今依然面临着巴茨上任时一样的问题：网络搜索广告市场的份额下降；显示广告销售疲弱；员工士气低落。巴茨的问题是她摘下了最容易到手的果子之后，仍然赌定公司情况会好转。她在位时削减了成本，出售了非核心业务，还将雅虎的某些搜索运营外包给了微软（Microsoft）。

    2011年雅虎股价波澜不兴，华尔街仍在苦苦等待这家公司当初承诺的咸鱼翻身。

A Yahoo turnaround

    Former Yahoo CEO Carol Bartz, for all her crassness, might still be atop the struggling tech giant had she delivered on a simple promise she made to investors: to grow revenues in the second half of 2011. Instead, Yahoo sales kept declining and Bartz got canned in September.

    It's no secret that Yahoo struggles with the same problems it faced when Bartz took over: declining share of online search advertising markets; weakening display ad sales; and low morale among employees. Bartz's problem was betting things would get better even after she picked off most of the low hanging fruit -- she cut costs, sold off non-core businesses, and outsourced some of Yahoo's search operations to Microsoft.

    With Yahoo's stock flat this year, Wall Street is still waiting on that promised turnaround.